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Mobile Update #33
This week’s update looks at a few hefty spheres in the mobile space: source of internet access, Apps vs mobile web, and m-commerce.Mary Meeker’s presentations tend to create quite a bit of buzz and...
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Mobile Update #34
CNET Australia reports that Samsung’s marketing team posted a new display on Sydney’s George Street featuring a mud-soaked SUV surrounded by several pieces of ragged camping equipment. Next to the...
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Mobile Update #35
So the year comes to an end and as the dust settles Samsung claims the top position in the global handset market from Nokia. This is pretty immense as Samsung establishes firmly its position in the...
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Mobile Update #36
2013 has come with its predicted trends and is obviously hiding a few surprises for us. As if it wasn’t enough over the past few years, 2013 has been announced (again) as the year of mobile. But we...
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Mobile Update #37
Considering the timing of this update I’m fairly sure everyone will know what is to be discussed…those that said CES 2013 are Correct! As Mike referenced in his previous update the community is abuzz...
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Mobile Update #38
The difference between a PC and a touchscreen tablet has finally been toned down thanks to the new Microsoft Surface Pro. The Windows 8 device is among the best work Microsoft has ever done. It steps...
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Credit Card company American Express has recently been very innovative and ultimately pro-active in the mobile space. They launched a service that lets customers buy things using Twitter.The new...
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Mobile Update #40
“Brands have a lot to gain by embracing geolocation based mobile strategies — and you don't have to be a big box retailer to benefit from doing so.”Using mobile to find customers when they are ready to...
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Mobile Update #41
What would you give up instead of your favourite mobile apps? Chocolate, TV, pogo stick…well according to a study conducted by Apigee 85% of people across Europe would prefer to give up water rather...
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Mobile Search is hot this week. And as you may have guessed, the local aspect of mobile search is crucial. The Mobile World Congress reinforced this trend a few weeks ago in Barcelona by highlighting...
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British & Irish Lions win the series but Samsung Australia, HSBC and...
With over six and a half thousand brand mentions on twitter across the 3 test matches Samsung Australia's social activation #samsungstadium delivered superlative 'spikes' of engagement.HSBC and...
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